With the overwhelming popularity of mobile devices in the forms tablets and smartphones, it can be safely assumed that a good portion of your clients could be trying to find your options and products from such a device. This highlights the notion that your website must be mobile friendly if you are to be reaching the largest demographic possible.

Following are some of the most important reasons that your business needs a responsive web design to maintain a competitive edge in today's online markets:

1. Mobile Usage is Highly Popular

Statistics show that over 58% of Americans own and operate a smartphone and that over 60% of all online traffic is being done from mobile devices. As a matter of fact, there are currently more smartphones and mobile devices in use across the planet then there are humans to use them. This trend is not expected to die down anytime soon, and you can bet many of your online customers will be looking at your site from a mobile device. What will happen if they find your site quality is poorly displayed and not mobile friendly? That's right, take their business elsewhere.

2. Shopping Online is Very Convenient

Many people prefer the idea of having everything you need at the tips of your fingers and would rather shop from their suitable mobile device rather than jump in a car and drive out to a physical location. 80% of modern consumers are doing business online and shopping from a mobile device. 70% of these buyers are even shopping from their devices while they are shopping at a physical location. If your products or services aren't readily available to these big spenders, you aren't going to be getting much action.

3. Social Media Increases Mobile Visitors

There aren't many companies that aren't highly active on social media accounts for all the many advantages these platforms provide for publicity purposes. Sharing links across Facebook, Instagram and Twitter will indubitably increase the number of visitors you will be receiving from social media sites, and these will often be from a mobile device. So if you want to get the most from your social media ad campaign, you will need a mobile responsive website.

4. Responsive Websites get Better SEO Results

Google has fully endorsed the mobile responsive website in their effort to provide their users with the best service possible. Therefore, Google will grant higher rankings to those sites that are mobile responsive and provide a better user experience. Furthermore, Google gives high preference to sites that have a single responsive Url rather than those that use different URLs for a mobile friendly option.

Furthermore, you should know the Google now has a different search algorithm for mobile searches. So even if you thought you enjoyed a high position on desktop searches you could be failing in the mobile searches. In this modern age of mobile shopping, this is not a risk you can afford to take.

5. Responsive Web Designs Adapt to the Device Display

Everyone wants their site to deliver the most engaging and dynamic effect possible no matter what display it is being viewed on. Today the concern is with mobile devices, but in the upcoming months and years who can say where technology is going. Pretty soon your shoppers may be looking for your options from wristwatch sized displays or Google Glass devices. It will be important that you have a site that is fit for all devices.

6. One Site can Increase your ROIs

The conventional solution to the problem with mobile device displays was to have one website setup for desktop viewing and another designated for mobile devices. This is highly inefficient, and one of the reasons-responsive web design became the preferred technique. Having a single site that is fully capable of addressing all the devices on which it may be viewed means less work and greater coverage. IT also reduces the need for extensive content management.

7. Improved User Experience

There are plenty of economic and practical reasons to have a responsive website, but they all point to one important point: improved customer experience. A responsive site means that client will be more likely to stay on-site to view your options rather than skip over to the next option on the list. Better user experiences will reduce the bounce rate increase the conversion rates and bring in Better ROIs in general.