Strata Design is proudly employee-owned through an ESOP, meaning the people shaping the work have a real stake in its success. Ownership fuels accountability, craftsmanship, and long-term thinking—because when it's our company, every detail matters a little more.
Strata Design has been crafting commercial casework and architectural millwork since 1988. Their work appears in hospitals, universities, and office buildings across North America. Their new website needed to reflect that level of craftsmanship and give architects, contractors, and facility owners confidence from the first click.
We built the homepage around a rotating hero carousel that tells Strata’s story in four messages: spaces that inspire, spaces designed for impact, 100% employee ownership, and their On Time In Full promise. A credentials section follows, featuring their AWI Premium Grade Certification and a stats bar with 35+ years of experience, 5,000+ completed projects, and 60+ craftsmen. Industry cards for healthcare, education, and tenant fitout lead into featured projects such as McLaren Greater Lansing and Kettering University, so visitors can quickly find work similar to their own.
The branding is clean and polished, letting high-quality project photography carry the design. Strata’s employee-owned culture is a central theme, supported by a team photo, an ESOP section, and a company video. A national project map shows the scale of their reach from their home base in Traverse City.
Clear calls to action appear throughout. “View Our Work” and “Learn More” buttons are on every hero slide, a “View All Projects” link sits in the featured work section, a click-to-call phone number is in the header, and a closing “Let’s Create Something Remarkable” contact section invites project inquiries.
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